About Us

Fereday is a slow fashion studio in Bournemouth, creating one-of-a-kind clothing, bags, and accessories from vintage, deadstock, and reclaimed fabrics.

We blend workwear, streetwear, and subcultural style; film, music, zines, and community.

Every piece is stitched slow and made to last. From reworked jackets to spiral-logo caps, sashiko workshops to curated vintage, Fereday is about more than clothes - it’s about repair as resistance, creativity as community, and living outside the fast-fashion cycle.