Journal

Friends of Fereday: Forrest
A quiet series about the people who wear what we make. Stylists, artists, customers, mates — all shaping Fereday in their own way. Not influencers. Just real ones. Forrest.
Friends of Fereday: Forrest
A quiet series about the people who wear what we make. Stylists, artists, customers, mates — all shaping Fereday in their own way. Not influencers. Just real ones. Forrest.

Sashiko in Shoreditch — Our First London Worksh...
We’re taking Fereday on the road. We’ll be setting up in East London at the beautiful AIDA Shoreditch to host our very first Sashiko workshop in the city.
Sashiko in Shoreditch — Our First London Worksh...
We’re taking Fereday on the road. We’ll be setting up in East London at the beautiful AIDA Shoreditch to host our very first Sashiko workshop in the city.

1952 canvas bag - Makes For Friends
A custom-made bag for my friend — crafted from 1952 military canvas with veg-tan leather handles.
1952 canvas bag - Makes For Friends
A custom-made bag for my friend — crafted from 1952 military canvas with veg-tan leather handles.