Journal
Fereday x Aida Shoreditch
We packed our patched jackets, slow needles, and reworked totes and headed to Shoreditch for a weekend of visible mending and meaningful connection. Now, Fereday lives on at AIDA —...
Fereday x Aida Shoreditch
We packed our patched jackets, slow needles, and reworked totes and headed to Shoreditch for a weekend of visible mending and meaningful connection. Now, Fereday lives on at AIDA —...
A Stitch at a Time: The Ongoing Story of Our Sa...
What begins as a simple tote at our Sashiko workshops becomes a slow-growing artwork—stitched, patched, and repaired by hand over time. Mindful, personal, and built to evolve.
A Stitch at a Time: The Ongoing Story of Our Sa...
What begins as a simple tote at our Sashiko workshops becomes a slow-growing artwork—stitched, patched, and repaired by hand over time. Mindful, personal, and built to evolve.
Friends of Fereday: Forrest
A quiet series about the people who wear what we make. Stylists, artists, customers, mates — all shaping Fereday in their own way. Not influencers. Just real ones. Forrest.
Friends of Fereday: Forrest
A quiet series about the people who wear what we make. Stylists, artists, customers, mates — all shaping Fereday in their own way. Not influencers. Just real ones. Forrest.
Sashiko in Shoreditch — Our First London Worksh...
We’re taking Fereday on the road. We’ll be setting up in East London at the beautiful AIDA Shoreditch to host our very first Sashiko workshop in the city.
Sashiko in Shoreditch — Our First London Worksh...
We’re taking Fereday on the road. We’ll be setting up in East London at the beautiful AIDA Shoreditch to host our very first Sashiko workshop in the city.
1952 canvas bag - Makes For Friends
A custom-made bag for my friend — crafted from 1952 military canvas with veg-tan leather handles.
1952 canvas bag - Makes For Friends
A custom-made bag for my friend — crafted from 1952 military canvas with veg-tan leather handles.